Super Bowl 2019 · St. Croix
Then-USVI Commissioner of Agriculture Positive Nelson watches himself come on screen during the broadcast.
420MEDIA · Cannabis & plant-wellness media since 2014
Your brand on TV.
Or anywhere you want it seen.
Campaigns, commercials, event media and original programming, created and placed across television, streaming, digital and out-of-home.
Selected work
Original series, animation, retail campaigns and documentary. Different formats, each built to move a story and the business behind it.
Original series
5th Quarter
An athlete-led sports and wellness series, created, filmed and distributed.
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Original animation
Cannamation
Characters that turn plant-wellness topics into animated education.
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Retail campaign
Delta 9
Commercial, brand film, photography and testimonials for a Washington dispensary.
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Entertainment franchise
Sativa Santa
A character-led holiday series, coming to dzTV.
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Documentary archive
Seattle Hempfest
A decade documenting the culture and people of a defining gathering.
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Event documentary
NYC Cannabis Parade
The voices and leadership of a landmark New York rally.
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Original event · St. Croix, USVI
Cannaval
Created, produced and documented by 420MEDIA: a live cannabis, wellness and culture event that made the news.
View project →2014Documenting the legal cannabis industry since day one
1stCannabis commercial to air during the Super Bowl
3National networks: Bravo, History and Discovery
Brands we’ve worked with
Not mockups. It aired.
Real moments from our broadcast history: the 2019 Super Bowl campaign in the U.S. Virgin Islands and Puerto Rico, and the first History Channel airing in California.
Capture the event. Extend its impact.
Before, during and after. One event becomes promotion, sponsor and vendor features, speaker clips, recaps and a library that sells the next one.
BeforeBuild anticipationAnnouncements, speaker and vendor features, promo creative.
DuringCapture + amplifyPanels, interviews, booths, products and the energy in the room.
AfterKeep it workingRecaps, social clips, sales assets and press-ready media.
NextSell the next oneShow future sponsors and attendees exactly what they missed.
Client perspective
The work matters. So does the experience.
Hear directly from a client about working with 420MEDIA.
Strategy, production and distribution. Under one roof.
We know which doors are open to cannabis and plant-wellness brands, and how to get your story seen beyond the industry echo chamber.
Strategy
Start from the business goal, then shape the message, audience, market and media plan around it.
- Brand & campaign strategy
- Audience & market mapping
- Consulting & introductions
Production
Commercials, branded content, original series, photography and full-crew event coverage.
- Commercials & brand film
- Original programming
- Events & conferences
Distribution
Placement across broadcast, connected TV, programmatic, out-of-home and our own dzTV platform.
- Broadcast & streaming
- Programmatic, CTV & OOH
- dzTV distribution
Why we exist
It started with a promise.
420MEDIA was born from a promise Kerri made to her Aunt Kathy while watching her suffer: help educate more people about cannabis, so others might have the information she didn’t.
That promise became years of education, television, events and campaigns. In 2021, when 420MEDIA launched its first streaming channel, Aunt Kathy’s face appeared in Times Square.
- 2014Founded in WashingtonFilms the first legal cannabis tour in Washington State.
- 2015CBS agency of recordMedical cannabis series for primetime CBS and CW stations.
- 2018Bravo, History + DiscoveryFirst cannabis ads on all three, across the LA market.
- 2019Super Bowl + CannavalSuper Bowl spot airs in the USVI and Puerto Rico; 420MEDIA creates Cannaval in St. Croix.
- 2021Streaming + Times SquareFirst streaming channel launches on 4/20 across Roku, Apple TV, Fire TV and more.
- Late 2026dzTV launchesOur dedicated plant-wellness streaming and discovery platform.
In the press.
Mainstream, industry and local coverage of our campaigns, television firsts and original programming.
Owned distribution · Launching late 2026
We don’t just make the media. We built a place for it to live.
Launching late 2026, dzTV is our plant-wellness streaming destination for education, entertainment, commercials and discovery. It gives brands a compliant home for their content, while 420MEDIA extends campaigns across mainstream TV, streaming, web, audio, programmatic and billboards.
Apple TVRokuFire TVSmart TVsiOSAndroidWeb
Get a first look at dzTV →
Start a project
Tell us what you’re launching.
Share the product, event or market. We’ll come back with the story, the creative and where it should run.